Which term describes the market factor where consumers begin trying healthier or niche food products?

The term that best describes the phenomenon where consumers start exploring healthier or niche food products is "Consumer Trend." This concept recognizes the shifting preferences of consumers, particularly towards options that promote health, sustainability, and unique dietary needs.

Consumer trends often arise in response to a growing awareness of health issues, lifestyle changes, or an increase in the availability of such products. As these trends develop, businesses may adapt their product offerings to meet the changing needs and preferences of their target audience, leading to the emergence of new niches in the market.

While the other options relate to aspects of market dynamics, they do not specifically encompass the ongoing movement of consumers towards healthier options in the way that "Consumer Trend" does. Market saturation refers to a situation where a product has become widespread and competition is fierce, while market demand indicates the overall desire for a product within the market. Consumer behavior focuses on how individuals make purchasing decisions but does not fully encapsulate the broader shift towards certain food trends that "Consumer Trend" does.