What term is used to describe products sold exclusively at a limited number of retail outlets?

The term that describes products sold exclusively at a limited number of retail outlets is known as Exclusive Distribution. This strategy is often used by manufacturers to maintain a degree of control over how their products are marketed and sold. By limiting the number of retailers, companies can create a sense of prestige and exclusivity around their products, which can enhance brand image and customer loyalty. This approach is particularly common in industries such as luxury goods or high-end electronics, where the exclusivity can contribute to the perceived value of the product.

Exclusive Distribution allows for closer relationships between the manufacturer and the retailers, facilitating better communication and marketing strategies tailored to the specific outlets. This differs from other distribution methods; for instance, Selective Distribution involves a few select retailers but is broader than exclusive distribution, while Intensive Distribution aims to sell products through as many outlets as possible to maximize market coverage. Exclusive Licensing, on the other hand, refers to the rights to produce or sell a product granted to a single company and does not pertain to the physical distribution channels utilized for selling goods.