What term describes the practice of distributing a product through selected retail channels rather than all available outlets?

Enhance your preparation for the HSC Food Technology Exam. Study with flashcards and multiple choice questions, each with detailed explanations. Achieve success in your exam effortlessly!

The term "Selective Distribution" refers to the strategy of distributing a product through a limited number of chosen retail outlets rather than making it available in every possible location. This approach allows manufacturers to carefully select retailers that align with their brand image and target market, ensuring that the product is sold in environments that enhance its perceived value and attract the intended customer base.

Selective distribution is particularly useful for products that are not mass-market but do have a specific audience, such as high-end electronics, luxury goods, or specialty food items. By using selective distribution, companies can maintain better control over how their products are marketed and sold, and they can provide more focused support and training to the retailers that carry their goods.

The other terms do not accurately represent this strategy: "Exclusive Distribution" involves limiting distribution to a single retailer within a territory, "General Distribution" implies selling the product through all available channels, and "Targeted Distribution" is not a commonly recognized term in distribution strategies. Thus, "Selective Distribution" is the most appropriate term for this practice.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy