What term describes a distribution strategy where products are sold at every available retail outlet?

Intensive distribution is the term used to describe a distribution strategy aimed at placing products in as many retail outlets as possible. This strategy is typically used for products that are low-cost and high-demand, such as everyday items like snacks, beverages, or household goods. By increasing product availability across a wide range of distribution points, companies can maximize their exposure to potential customers, encouraging more impulse purchases and ensuring that their products are easily accessible wherever consumers shop.

This approach is especially effective for brands that desire a strong market presence and want to compete based on convenience and accessibility. Retailers benefit from this strategy as well, as having popular products on their shelves can drive foot traffic to their stores.

In contrast, selective distribution involves limiting the number of outlets to maintain a prestigious brand image or to ensure a more curated shopping experience. Exclusive distribution means that products are only available through specific retailers, which is often used for luxury or high-end items. Direct distribution occurs when manufacturers sell directly to consumers, bypassing any intermediary retailers.