What is the term for when a product is sold widely, but not available in all retail outlets?

Selective distribution accurately describes a distribution strategy where a product is made available through a limited number of retailers, rather than being sold in all possible outlets. This approach allows manufacturers to maintain a level of control over where products are sold, ensuring that they are presented in a way that aligns with the brand’s image and marketing strategies.

Selective distribution is particularly beneficial for products that require a certain level of customer service or expertise to sell, often associated with higher-end or specialized items. For instance, a luxury skincare brand may choose to sell its products only in select beauty stores or high-end boutiques, rather than in mass-market grocery stores. This method can enhance brand perception and create a perceived value among consumers, as the scarcity of availability can lead to increased demand.

In contrast, exclusive distribution involves selling a product through a single or very few outlets, which is more restrictive than selective distribution. Intensive distribution focuses on maximizing market coverage by offering a product in as many outlets as possible, which is not aligned with the concept of being available widely but selectively. Therefore, selective distribution strikes a balance that best fits the criteria presented in the question.